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Xi Zhinong
BBC "Wildlife Photographer of the Year"
INTRODUCTION
Xi Zhinong
BBC "Wildlife Photographer of the Year"
Xi Zhinong is a top wildlife photographer and filmmaker using his voice and his camera to protect wildlife. His visual storytelling has helped many other endangered species. His work has earned him numerous photography and filmmaking awards including BBC’s Wildlife Photographer of the Year and the first Chinese member in the International League of Conservation Photographers. In 2002, Xi and his wife founded Wild China Film with a mission to “use the power of images to protect Nature.” Along with producing award-winning pictures and documentary films, Wild China has organized many Wildlife Photography Camps to provide professional training to park rangers and community members in natural areas.
SmallRig is excited to present Onsite, a carefully crafted global interview series on the image. This program features in-depth conversations with photographers, directors, filmmakers, visual artists, and industry leaders from around the world. Together, we explore their unique creative visions, technical challenges, emotional connections, and the social significance of their work. We delve into how the core concept of “onsite” takes on new meaning and value across different cultures, regions, and historical contexts. True image storytelling goes beyond mere documentation; it's about participation, witnessing, reflection, and connecting the past with the future. Through Onsite, we hope to inspire more people to recognize and cherish the power of “being onsite” and encourage them to pick up their cameras to share their own stories, helping to create a more vibrant and authentic visual world.