SmallRig Presents Imaging Solutions at the 12th China-France Brand Summit Forum in Paris

SmallRig recently attended the 12th China-France Brand Summit Forum and China-France Brand Week held in Paris. Under the theme "New Continent of Creativity: From Cultural Dialogue to Intelligent Co-creation—Beyond Business",the summit focused on how Chinese brands can achieve the leap from "product export" to "value expression" in the European market.

As part of the itinerary, SmallRig participated in the "Pioneer Product Selection" to present its imaging scenario solutions to European channels and industry partners. 

SmallRig at the 12th China-France Brand Summit Forum in Paris

China-France Brand Dialogue and Global Context

The 12th China-France Brand Summit Forum was held at the UNESCO Headquarters in Paris. Former French Prime Minister and Special Representative of the French President for Chinese Affairs, Jean-Pierre Raffarin, attended the event and delivered a keynote speech. He emphasized the crucial role of brand creative industries in promoting cultural understanding, and praised the representatives of Chinese brands as 'the most active and indispensable cultural ambassadors' in the comprehensive strategic cooperation between China and France.

For global manufacturers like SmallRig, participating in these forums serves as an opportunity to engage in cross-cultural communication and align brand development with international dialogue.

SmallRig at the 12th China-France Brand Summit Forum in Paris

Product Presentation at the Pioneer Product Selection

The "Pioneer Product Selection" was held at the Hôtel de l'Industrie on May 27. The session focused on the practical factors Chinese brands encounter when entering the European market, such as product adaptation, localized user scenarios, visual expression, and channel feedback.

During the event, SmallRig displayed its current imaging solutions developed for content creators. The company’s representatives held discussions regarding market integration with professional attendees and representatives from over ten European retail channels, including Monoprix, Fnac Darty, and Boulanger.

SmallRig One-Click Fast-Switch Hydraulic Tripod

Shifting from Product Export to Collaborative Value

The forum included the introduction of the "Mad in China" global strategic concept, which proposes combining Chinese technology R&D and supply chain capabilities with French design, culture, and retail channels. This concept aligns with SmallRig's international approach, where global expansion moves past simple product distribution toward a broader integration of technology, design, and market collaboration.